To resolve this concern, Endeavour offered an undertaking to the ACCC.The ACCC was concerned that, if the acquisition went ahead, Endeavour “would not be sufficiently constrained by other competitors in the local area”, which could disadvantage consumers by lessening price competition and reducing consumers’ choice of packaged liquor products.If the acquisition went ahead, Endeavour would own two of the six bottle shops within a 5 kilometre radius of the Beach Hotel. Endeavour had an existing bottle shop (a BWS store in the same suburb), which was the closest competitor to the Beach Hotel bottle shop.The Beach Hotel was the ACCC’s main concern. This left the ACCC to decide whether to approve the remaining two transactions. The ACCC decided to conduct a public review of the proposed acquisitions.ĭuring the review process, Endeavour withdrew its proposed acquisitions of the Crown Inn and the Whitehorse Inn. The acquisitions were subject to approval by the ACCC, the national competition regulator. In October 2022, Endeavour entered into transactions to acquire four South Australian hotels – the Beach Hotel, the Crown Inn, the Tower Hotel and the Whitehorse Inn – and the bottle shops attached to the hotels, which were operated under the Cellarbrations brand. Its portfolio of brands includes Dan Murphy’s, BWS and Cellarmasters. Endeavour Group Limited is a major Australian alcoholic drinks retailer and hotel operator.

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