On Wednesday, Spotify announced (opens in a new tab) the acquisition of two of the biggest podcasting advertising and analytics firms: Podsights and Chartable.īut still, $200 million to simply host Joe Rogan's show exclusively for three-and-a-half years.

In fact, last October, Spotify beat (opens in a new tab) Apple to become the biggest podcast platform.Īnd the company is only doubling down on podcasting. The money Spotify is paying Rogan makes sense though, when you look at the big picture: The music streaming service wanted to become the de facto podcasting platform, much like Apple Podcasts was for many years. Rogan keeps creative control and ownership over his show. Spotify is simply paying for the exclusivity. Knowing that that the deal apparently cost $200 million makes Spotify's decision to stand by Rogan even more clear.Īs the New York Times points out, Spotify has acquired entire podcasting companies, such as the popular podcast producer Gimlet, for around the same amount that it's paying Rogan for a licensing deal. When Neil Young demanded his music be taken off of Spotify due to the COVID misinformation found on Rogan's podcast, it was clear which side Spotify would land on…precisely because of the money involved with Rogan. Those initial reports were off by double the actual amount. The deal was already huge when it was reported to be $100 million. However, according to two of the Times' sources, the three-and-a-half year deal is actually for $200 million. When the deal was first announced in 2020, it was reported that Spotify would pay Rogan $100 million to exclusively host his extremely popular podcast, The Joe Rogan Experience, on the music streaming company's platform. It turns out that the initial reports about the $100 million deal between Spotify and Joe Rogan were off.by approximately $100 million dollars.Īccording to the New York Times (opens in a new tab), Spotify is apparently paying podcaster Joe Rogan way more for their licensing deal than previously reported.

Rogan spotify deal